PR Management
Juicy Couture 2010/11

www.juicycouture.com

Juicy Couture, founded in 1996, has evolved into a multimillion-dollar lifestyle brand. Gela Nash-Taylor and Pamela Skaist-Levy, the Co-founders and Creative Directors of Juicy – are constantly developing new categories and widening the Juicy Couture umbrella. Known for making the tracksuit an icon of casual luxury, Juicy Couture has expanded their women’s and girls’ apparel collection to include: handbags, shoes, intimates, swimwear, accessories, sunglasses, and baby.

Juicy Couture currently has 64 retail locations across the U.S. and is set to expand to 65 stand-alone retail stores in the U.S. by year-end 2009. Internationally, Juicy Couture retail locations can be found in Italy, Japan, Hong Kong, China, Malaysia and the United Arab Emirates (Dubai); in 2009, the Juicy London flagship store opened on Bruton Street, along with 8 new stores in Asia, totaling 28 retail locations overseas and 93 retail locations worldwide.

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